In the coming months, Apple appears poised to launch an innovative gaming application designed for iPhone, iPad, Mac, and Apple TV. This new app is expected to replace the aging Game Center, which debuted in 2010 but never gained significant traction. With a centralized platform reminiscent of Xbox’s setup, Apple aims to enhance the gaming experience for its users.
Details about the new app
According to insider information from Bloomberg, the official announcement is anticipated during Apple’s Worldwide Developers Conference (WWDC) 2025, scheduled for June 9. The app’s launch is projected for September, coinciding with the rollout of the next iOS version. This timing suggests that Apple is keen to integrate this new gaming platform seamlessly into its ecosystem.
The upcoming gaming app will serve as a launcher for installed games, functioning as a comprehensive hub that offers players access to achievements, leaderboards, news, and several other features. Additionally, it is rumored to include Apple-created content, direct access to the gaming section of the App Store, and a promotion for Apple Arcade. This subscription service, costing €6.99 per month, provides access to over 200 ad-free titles without in-game purchases.
Apple’s gaming position
Although Apple is not traditionally viewed as a powerhouse in the gaming industry, the iPhone remains one of the most popular devices for mobile gaming worldwide. The gaming segment generates staggering revenues annually, with approximately two-thirds of the App Store’s earnings stemming from games and in-app purchases. In this context, introducing a dedicated gaming app aligns perfectly with Apple’s recent strategic efforts, which include bolstering support for AAA titles on Mac, acquiring game development studios, and creating tools to facilitate game conversions from Windows to macOS.
Mixed feedback from testers
Despite the excitement surrounding the new app, Bloomberg reports that feedback from testers has been mixed. While it is suggested that the app will simplify gaming on Apple devices, there are concerns that it may not significantly alter the perceptions of gamers or publishers of AAA titles. This is an important consideration for Apple as it aims to carve out a more substantial presence in the gaming market.
As Apple continues to evolve its offerings, the gaming community eagerly anticipates how this new app will reshape the gaming landscape on its devices. With a focus on accessibility and integrated features, the potential for growth in this sector is immense. Only time will tell if Apple’s latest venture will resonate with gamers and elevate their experience on Apple platforms.