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At the bustling CES 2026 in Las Vegas, the Asus Republic of Gamers (ROG) made a significant mark by presenting its latest virtual event titled Dare to Innovate. This gathering not only celebrated 20 years in the gaming industry but also introduced cutting-edge technologies designed to enhance the experience for gamers and creators alike.
The event was a testament to ROG’s longstanding commitment to innovation and excellence in gaming. From its inception, the brand has continuously pushed the boundaries of what gaming hardware can achieve, showcasing a legacy filled with groundbreaking designs and engineering feats.
The trending moment
Among the highlights at the event were a variety of next-generation devices, including laptops, desktops, motherboards, and a suite of peripherals, all equipped with unique features that enhance user immersion and performance. The showcase emphasized ROG’s philosophy of For Those Who Dare, inviting gamers to explore new frontiers in gameplay and creation.
Reflecting on a rich legacy
The 20-year anniversary served as a reflection point for ROG, allowing the team to celebrate its journey from the launch of the Crosshair motherboard in 2006 to the contemporary gaming systems making waves today. Each product represents a nod to the brand’s commitment to innovation, pushing the boundaries to redefine gaming culture globally.
The ROG Lab: A hub of innovation
The ROG Lab symbolizes the experimental heart of the brand, where creative ideas are transformed into tangible advancements. This year, the lab introduced several engineering breakthroughs that merge performance with user-centric design, offering gamers a new way to engage with their favorite titles.
Cross-domain collaborations
ROG extends its impact beyond mere technology; it has ventured into the realm of culture through various collaborations. By joining forces with renowned creators and franchises, such as Kojima Productions, ROG has successfully integrated gaming with the worlds of music, fashion, and art. This approach not only enhances the gaming experience but also fosters a vibrant community for players.
Powerful new laptops for on-the-go performance
The ROG Zephyrus series exemplifies innovation with its ultraportable and high-performance laptops. Designed for gamers and creators who require power on the move, the lineup, including the Zephyrus G14 and G16, is equipped with the latest Intel® Core™ Ultra Series 3 processors and NVIDIA graphics to ensure seamless gameplay and productivity.
The G14 and G16 models feature a remarkable new HDR-class display that enhances brightness and visual depth, catering to gamers looking for superior graphics. With up to 50 TOPS of NPU performance, these laptops offer AI-driven acceleration for gaming and multitasking without the dependency on cloud solutions.
Enhanced visuals and cooling technology
Both models boast a new 1100-nit Nebula HDR display, providing vibrant imagery with 100% DCI-P3 coverage for cinema-like quality. The redesigned cooling system ensures quiet operation while maintaining efficiency under demanding workloads, a critical feature for gamers who need to stay focused.
Innovative collaborations and unique designs
ROG’s collaboration with Kojima Productions has birthed the Flow Z13-KJP, a versatile 2-in-1 device that reinterprets gaming functionality. This gadget captures the essence of both gaming and creativity, merging ROG’s technological prowess with Kojima’s artistic vision, resulting in a machine that can adapt to various scenarios.
The event was a testament to ROG’s longstanding commitment to innovation and excellence in gaming. From its inception, the brand has continuously pushed the boundaries of what gaming hardware can achieve, showcasing a legacy filled with groundbreaking designs and engineering feats.0
Revolutionary gaming desktop: ROG G1000
The event was a testament to ROG’s longstanding commitment to innovation and excellence in gaming. From its inception, the brand has continuously pushed the boundaries of what gaming hardware can achieve, showcasing a legacy filled with groundbreaking designs and engineering feats.1
The event was a testament to ROG’s longstanding commitment to innovation and excellence in gaming. From its inception, the brand has continuously pushed the boundaries of what gaming hardware can achieve, showcasing a legacy filled with groundbreaking designs and engineering feats.2
The event was a testament to ROG’s longstanding commitment to innovation and excellence in gaming. From its inception, the brand has continuously pushed the boundaries of what gaming hardware can achieve, showcasing a legacy filled with groundbreaking designs and engineering feats.3