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The beauty and personal care industry is evolving rapidly, making it essential for brands and retailers to stay informed. The upcoming in-cosmetics Korea 2025 event, scheduled for July 2-3 at Coex Hall C in Seoul, South Korea, offers a prime opportunity to discover the latest trends and innovations shaping the global beauty market.
Mintel, a leader in market intelligence, will exhibit at booth H90, conveniently situated next to the K-Beauty Inspiration Zone. Attendees can engage with cutting-edge advancements in the beauty sector, including innovations in biotech and next-generation skincare products.
What to expect at in-cosmetics Korea 2025
At the Mintel booth, attendees will have the opportunity to explore a range of innovative products that are transforming the beauty industry. The showcase will feature the latest K-beauty trends driven by biotechnology, alongside advanced skincare solutions. Visitors can engage with groundbreaking formulations and gain expert insights into emerging beauty technologies.
Insights from industry leaders
One of the event’s key features will be presentations by leading experts in the beauty sector. KinShen, from Singapore, will provide in-depth analysis of the beauty and personal care market in the South Asia Pacific region. With over seven years of experience in research and development at Procter & Gamble, he offers extensive expertise on upstream beauty innovations.
HwaJun Lee, an expert in beauty formulation and product development, will share insights from his extensive career at Amorepacific and Kimberly-Clark. With over 15 years of experience, he specializes in creating effective formulations that resonate with consumers.
Understanding the future of skincare in Asia
A significant concern in the beauty industry is the increasing prevalence of skin sensitivity. In Asia, where the stratum corneum is thinner, consumers are seeking solutions to manage these sensitivities. This trend is influencing purchasing behaviors and consumption patterns, compelling brands to adapt.
Building consumer trust
Mintel will examine how brands can position themselves as trusted partners for consumers facing skin sensitivities. By providing innovative solutions and maintaining transparent communication, companies can instill confidence among their customers. This comprehensive approach to managing skin sensitivities will be a focal point of the sessions at the K-Beauty Inspiration Zone, which is designed to showcase trends that are set to influence the Korean beauty market.
Presentations are scheduled to occur twice daily at 11:45 AM and 3:00 PM. These sessions will concentrate on key insights that can inform future strategies for brands and retailers. This platform offers a valuable opportunity to understand how to connect more effectively with today’s consumers and anticipate their evolving needs.
Why you should attend
In-cosmetics Korea 2025: a key event for beauty professionals
In-cosmetics Korea 2025 is set to be a significant event in the global beauty calendar. This exhibition will not only feature innovative products but also provide an in-depth exploration of the trends shaping the beauty industry. Attendees will have the opportunity to engage with industry experts, discover new formulations, and acquire essential insights necessary for navigating the rapidly evolving landscape.
Importance of understanding beauty trends
The beauty market is in a state of constant transformation, making it critical for businesses to understand these trends to remain competitive. Participation in in-cosmetics Korea 2025 can serve as a vital step toward unlocking new opportunities for growth and innovation within your beauty offerings.