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In the rapidly evolving landscape of video gaming, a new player is emerging to challenge the status quo. UAE-based Dizzaract Games is at the forefront of this transformation, aiming to reshape the gaming industry valued at an astounding $455 billion. With its innovative approach, this startup is not just another game studio; it is set to redefine how games are created and experienced. This article delves into the groundbreaking concepts and technologies that Dizzaract is bringing to the gaming world.
The rise of Dizzaract Games
Founded by Ilman Shazhaev, an AI engineer and entrepreneur, Dizzaract Games launched in January 2025 and is already recognized as the largest gaming studio in the Middle East by headcount. The studio’s mission is to integrate artificial intelligence with interactive entertainment, positioning itself uniquely in a market dominated by established giants like Sony, Microsoft, and Nintendo. Shazhaev envisions a future where gaming narratives are not fixed but evolve based on players’ choices, creating a more immersive experience akin to directing a film in real-time.
Innovative gameplay: Farcana and beyond
One of Dizzaract’s flagship titles, Farcana, exemplifies this vision. It is a third-person team shooter that introduces a unique twist: players are paired with AI-driven “twins” that learn their playstyles and compete with enhanced capabilities. This not only enriches the gaming experience but also challenges traditional gameplay cycles that often revolve around repetitive grinding. Furthermore, Farcana features an AI-vs-AI mode, where digital twins can compete while human players observe and benefit from the outcomes, adding a layer of strategy and engagement.
Building a unified gaming identity
In addition to Farcana, Dizzaract is developing Gamed, a comprehensive identity dashboard that aggregates user data, assets, and achievements across multiple gaming platforms. This service acts as a gaming passport, facilitating seamless access to a player’s digital assets. Within just two months of its launch, Gamed has attracted over 800,000 users, linking more than $11.5 million in digital assets across major platforms like Steam, Epic, Xbox, and PlayStation. It’s a significant step toward creating a cohesive gaming experience that recognizes players’ investments and achievements across various games.
The future of in-game economies
Dizzaract is also exploring revolutionary concepts in in-game economies. Shazhaev suggests that future in-game purchases could be influenced by real-world economic factors, such as currency fluctuations and market trends. This dynamic pricing model would allow for a more realistic and engaging experience, where players’ purchasing power could vary based on their geographical location and economic conditions. This innovative approach aims to create a responsive and fair ecosystem for all players, breaking away from the static pricing models of traditional gaming.
Transforming gaming tournaments
Moreover, Dizzaract is rethinking the structure of gaming tournaments. Instead of a conventional winner-takes-all model, the company aims to utilize AI to distribute rewards fairly among participants based on real-time data. This includes considering player engagement levels, participation rates, and market trends, which can lead to a more inclusive competitive environment. Shazhaev emphasizes that AI’s ability to adapt in real-time is a game-changer, allowing for a more equitable distribution of rewards that can enhance player motivation and satisfaction.
Embracing decentralized gaming
As the gaming industry transitions towards AI-native games that are personalized and continually evolving, Dizzaract recognizes the need for a robust infrastructure. Traditional storefronts like Steam and Xbox may not be equipped to handle the demands of these dynamic gaming experiences. Therefore, Dizzaract is focusing on cloud-based and decentralized platforms that support continuous, player-driven content. This shift could revolutionize how players discover and interact with games, making the process as intuitive as scrolling through social media feeds.
Strategic location and future aspirations
Choosing Abu Dhabi as the base for Dizzaract was a strategic decision, as the UAE is emerging as a global hub for AI technology. Government initiatives are actively promoting gaming studios with incentives and support, making it an attractive location for innovation. Shazhaev’s vision extends beyond regional success; he aspires to position Dizzaract as a global leader in the gaming industry by fostering creations that resonate with players on a personal level. The company believes that the best games of the next decade will be those that not only entertain but also understand and evolve with their players.
Conclusion: A new era of gaming
As Dizzaract Games continues to push the boundaries of what gaming can be, it highlights a broader trend towards personalization and interactivity in the gaming industry. By harnessing the power of AI, the studio is not just creating games; it’s crafting experiences that resonate deeply with players. This approach could mark the beginning of a new era in gaming, where technology and creativity converge to redefine entertainment as we know it.