Google Play Games is on a mission to deliver exceptional gaming experiences to billions of users across the globe. In 2026, the company is looking for a talented Global Promotional Campaigns Manager to join their team and help shape the future of gaming promotions. This role offers a unique opportunity to work at the intersection of gaming trends, user engagement, and partner growth.
As a Global Promotional Campaigns Manager, you will be responsible for planning, executing, and scaling multi-channel global promotional campaigns. Your efforts will focus on maximizing player acquisition and driving business growth. This role requires a deep understanding of the gaming industry, mobile games ecosystem, and player behavior patterns across global markets.
Key Responsibilities
The Global Promotional Campaigns Manager will collaborate closely with various teams, including Editorial, Merchandising, and Product, to align campaign calendars and store placement with core product features and global promotional objectives. Key responsibilities include:
- Campaign Planning and Execution Develop and implement end-to-end global promotional campaigns and editorial merchandising strategies.
- Cross-Functional Collaboration Partner with PCO (Play Consumer Operations) teams and EPU (Engineering, Product, UX) to deliver high-impact campaigns.
- AI-Driven Workflows Leverage AI tools and automated workflows for content creation, localization, and operational efficiency.
- User Engagement Promote first-party and third-party content programs, loyalty initiatives, and featured store moments to drive user engagement.
- Performance Analysis Monitor campaign performance, track conversion and engagement metrics, and iterate strategies to ensure success for both gamers and developer partners.
- Insight Synthesis Synthesize complex campaign metrics into actionable insights for cross-functional leads and directors. Conduct analyses of user behaviors, regional gaming trends, and competitive landscapes to inform promotional strategies.
Qualifications and Skills
To excel in this role, candidates should meet the following qualifications:
Minimum Qualifications
- Educational Background A bachelor’s degree in Marketing, Business Administration, Communications or equivalent practical experience.
- Professional Experience At least 4 years of experience in product marketing, partner marketing, content marketing, or digital merchandising within e-commerce, digital media, or mobile app/gaming ecosystems.
- Project Management Experience managing cross-functional or cross-team projects.
Preferred Qualifications
- AI and Automation Familiarity with leveraging AI tools and automated workflows for content creation, localization, and operational efficiency.
- Gaming Industry Knowledge Knowledge of the gaming industry, mobile games ecosystem, business generation models, and player behavior patterns across global markets.
- Content Narratives Ability to develop and polish compelling content narratives that support key moments and initiatives.
- Data Interpretation Ability to interpret campaign performance data, perform ecosystem analyses, and derive insights to optimize campaign ROI and user conversion.
- Communication Skills Excellent written and verbal communication skills, with experience crafting compelling narratives for leadership, partner-facing communications, and consumer audiences.
About Google Play Games
Google Play Games is dedicated to delivering the best gaming experiences to billions of users globally. It is a critical driver of Google’s The platform offers a wide range of content, including music, movies, books, apps, and games for devices, powered by the cloud. It syncs across devices and on the web, enhancing the Android ecosystem by giving developers and partners a premium store where they can reach millions of users.
As part of the Android and Mobile team, Googlers working on Google Play do everything from engineering backend systems to shaping product strategy and forming great content partnerships. They make it possible for people to buy an ebook or song on their Android phone and have it instantly available on their laptop.
Google is proud to be an equal opportunity and affirmative action employer. The company is committed to building a workforce that is representative of the users they serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law.
If you have a need that requires accommodation, please let Google know by completing their Accommodations for Applicants form. English proficiency is a requirement for all roles unless stated otherwise in the job posting.
