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As the latest iPhone models opened for preorder nearly a week ago, initial consumer response has been notably revealing. The Pro variants, especially the Pro Max, have significantly outperformed other models in terms of demand. In contrast, the iPhone Air appears to be struggling to attract consumer interest.
Analyst Ming-Chi Kuo provides insights into the preorder landscape, indicating that the Pro Max is projected to account for over 60% of production this quarter compared to last year’s model. This increase in demand highlights a substantial shift in consumer preferences toward higher-end devices.
Current Preorder Trends and Consumer Preferences
The preorder phase for the new iPhones has shown that the iPhone Air is not resonating with consumers as strongly as anticipated. Unlike the Pro models, which will be available in various colors and sizes at launch, the Air has seen more muted interest. This contrast suggests a lack of enthusiasm for the Air compared to the strong demand for the Pro Max.
Market Analysis and Projections
Kuo’s analysis suggests that demand for the Pro models is not merely a fleeting trend. The Cupertino-based tech giant plans to increase production for the upcoming quarter, aiming for a significant production boost for the Air compared to last year’s iPhone 16 Plus. This represents a remarkable increase of 200%, yet skepticism surrounding the Air persists.
While specific customer feedback on the Air model remains unclear, data indicates a pronounced preference for the Pro versions. Upcoming quarterly reports are expected to offer further insights, but current trends suggest that the Pro models are firmly in the spotlight.
Addressing Security Concerns During Preorders
In light of the preorder excitement, cybersecurity experts from Kaspersky have issued warnings regarding an increase in scams targeting eager customers. Numerous fraudulent websites have emerged, mimicking the official Apple store and pressuring consumers to place hurried preorders. Some of these sites even promise enticing offers, such as chances to win free iPhones.
Kaspersky’s Web Content Analyst cautions users to remain vigilant against these deceptive practices, stating, “We have observed a progression from simple phishing attempts to sophisticated websites that can appear entirely legitimate. Users must prioritize verification over impulsive actions to safeguard themselves against these threats.”
The Surge in AI-Integrated Smart Glasses
In addition to iPhone trends, another technology sector is poised for significant growth. Insights from Omdia reveal that the market for AI-powered smart glasses is expected to expand rapidly, with sales projected to exceed 35 million units by 2030.
Market Growth and Emerging Players
Omdia’s projections indicate that global shipments of smart glasses will reach 5.1 million units by 2025, representing a staggering 158% increase from the previous year. This upward trajectory is anticipated to continue into 2026, with shipments likely surpassing 10 million units, driven by major technology players such as Google and Xiaomi entering the market.
Smart glasses, as defined by Omdia, are wearable devices that incorporate large language models, either locally or in the cloud, and utilize multimodal interfaces primarily based on voice and vision. This integration allows users to interpret their surroundings and receive context-specific responses through audio or visual overlays, enhancing cognitive and communicative functions beyond mere entertainment.
Analyst Ming-Chi Kuo provides insights into the preorder landscape, indicating that the Pro Max is projected to account for over 60% of production this quarter compared to last year’s model. This increase in demand highlights a substantial shift in consumer preferences toward higher-end devices.0
The Role of Major Players and Future Outlook
Analyst Ming-Chi Kuo provides insights into the preorder landscape, indicating that the Pro Max is projected to account for over 60% of production this quarter compared to last year’s model. This increase in demand highlights a substantial shift in consumer preferences toward higher-end devices.1
Analyst Ming-Chi Kuo provides insights into the preorder landscape, indicating that the Pro Max is projected to account for over 60% of production this quarter compared to last year’s model. This increase in demand highlights a substantial shift in consumer preferences toward higher-end devices.2
The Gaming Landscape and the Rise of Remakes
Analyst Ming-Chi Kuo provides insights into the preorder landscape, indicating that the Pro Max is projected to account for over 60% of production this quarter compared to last year’s model. This increase in demand highlights a substantial shift in consumer preferences toward higher-end devices.3
Analyst Ming-Chi Kuo provides insights into the preorder landscape, indicating that the Pro Max is projected to account for over 60% of production this quarter compared to last year’s model. This increase in demand highlights a substantial shift in consumer preferences toward higher-end devices.4
Consumer Sentiment and Market Implications
Analyst Ming-Chi Kuo provides insights into the preorder landscape, indicating that the Pro Max is projected to account for over 60% of production this quarter compared to last year’s model. This increase in demand highlights a substantial shift in consumer preferences toward higher-end devices.5