Argomenti trattati
As the world prepares for the2026 Winter Olympicsin Milan and Cortina, NBC Sports is poised to deliver an exceptional viewing experience. By collaborating with industry leaders likeRoss VideoandSportsMEDIA Technology (SMT), NBC aims to combine advanced technology with compelling storytelling.
The integration ofvirtual reality(VR) andaugmented reality(AR) will bring the excitement of the Games into homes across the United States. This partnership enhances the visual appeal of the coverage and allows viewers to feel more connected to the athletes and events.
The facts
NBC Sports has selected Ross Video’sRocket Surgery RSVPplatform to support its VR and AR capabilities during the Winter Games. Teams will be stationed in both Italy and Stamford, Connecticut, ensuring a seamless broadcast experience. The collaboration withspidercamwill further elevate production quality, providing unique aerial views that captivate audiences.
Expertise behind the scenes
Michael Sheehan, Coordinating Director for NBC Olympics, expressed confidence in Rocket Surgery, stating, “The team has consistently supported us during major productions worldwide. Their creativity and technical prowess are unmatched, making them invaluable for our ambitious goals at the Milan Cortina Winter Olympics.” This sentiment is echoed byJim Doyle, Vice President of Creative Services at Ross Video, who emphasized, “We are excited to partner with NBC Sports to deliver next-level AR experiences. Our teams are well-prepared to showcase the captivating stories and events of the Olympics to audiences worldwide.”
Data integration and real-time updates
In collaboration with Ross Video, NBC Sports has enlisted SMT to provide comprehensive data and results management across various sports events. SMT will be responsible for delivering real-time results, timing interfaces, and broadcast graphics support for competitions such as figure skating, alpine skiing, and bobsledding.
Enhancing viewer engagement
Dan Robertson, VP of Olympics Information Technology at NBC Sports, highlighted the significance of data in storytelling: “Each Olympic Games expands the data landscape for storytelling. SMT’s adaptability with new technologies allows us to integrate results and context seamlessly for both live and post-production formats.” This integration enriches graphics and offers deeper insights into competitions, enhancing the
SMT, a trusted partner since 2000, has been crucial in NBC’s Olympic coverage, providing innovative solutions that enhance viewer engagement. They will also introduce heart-rate monitor kits for select family members of athletes, showcasing the emotional highs and lows experienced during competitions.
Strategic programming for maximum reach
With both Milan and Cortina in the same time zone as Paris, NBC’s programming strategy for the Winter Games will mirror the successful approach used during the Tokyo Summer Games. This includes live broadcasts of major events during the day, comprehensive streaming onPeacock, and enhanced evening programming featuring top athletes and compelling narratives. The return of features such asGold ZoneandMultiviewon Peacock will further enrich the viewing experience.
The Opening Ceremony, scheduled to take place at the iconic San Siro Stadium in Milan on February 6, 2026, will kick off the Games in spectacular fashion. NBCUniversal, marking its 20th Olympic Games, remains committed to delivering unparalleled coverage across all platforms.
As NBC Sports prepares for the Milan Cortina Winter Olympics, the combination of advanced technology, strategic partnerships, and a focus on viewer engagement promises to create an unforgettable experience. With the Olympics on the horizon, fans worldwide can look forward to an innovative and immersive celebration of sport.