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In an unexpected twist, the price of Borderlands 3 has dropped to an astonishing low of just $3 on Steam, reflecting a jaw-dropping 95% discount. This price slashing is part of the 2025 Steam Summer Sale, and it’s not just fans cheering at this incredible deal; it has also reignited debates surrounding Gearbox Software’s CEO, Randy Pitchford. His recent comments on social media have stirred mixed reactions, especially among those who still remember previous discussions about pricing for the upcoming Borderlands 4. What does this mean for fans? Let’s dive in.
Details of the Discount and Pitchford’s Comments
The significant price cut on Borderlands 3 comes nearly five years after its initial launch, prompting Pitchford to urge fans to seize the opportunity. He tweeted, “Sales like this and Borderlands 3 showing up on console subscription programs took over 5 years from the game’s launch to happen.” However, his excitement about the sale quickly took a backseat to his remarks about the future of the franchise, specifically concerning Borderlands 4. Pitchford warned fans not to expect similar discounts for the next game anytime soon. But why is that a cause for concern?
This comment hit a nerve, especially given previous discussions around the anticipated price of Borderlands 4. Just last month, Pitchford suggested that the next installment could run as high as $80, sparking a furious response from the community. Although he later clarified that this was just speculation, the repercussions of his words are still echoing through the fanbase.
Reactions from the Fan Community
In the wake of Pitchford’s latest remarks, fans took to social media to voice their frustrations. Many criticized him for what they perceive as poor marketing. One user lamented, “You and your team create some of my favorite games, but you make it really hard to like you when you say things like this. It’s like you never learn.” Another chimed in, “I swear he is absolutely terrible at marketing. Why did this need to be said like this?” It’s clear that there’s a growing discontent within the community, where fans grapple with their passion for the game and their frustration towards its creators.
While some fans defended Pitchford’s efforts to connect with the community, others found his approach abrasive. This divide underscores the challenges developers face in trying to maintain a positive rapport with their audience, especially when it comes to pricing and marketing strategies. As conversations about Borderlands 4 continue, the sentiment around its pricing remains a hot-button issue. Will they find a way to bridge this gap?
Looking to the Future of Borderlands
Despite the backlash against Pitchford’s statements, it’s unlikely that they will significantly hinder the success of Borderlands 4. Fans are eagerly awaiting the next chapter, and early previews suggest that the game will provide a solid experience, even if it doesn’t radically change the formula we’ve come to love. As one gaming journalist noted after testing a pre-release version, the game feels comfortable and familiar—qualities many fans appreciate. Isn’t that what we all look for in a sequel?
As the gaming community moves forward, it remains to be seen how Pitchford’s social media interactions will influence the narrative surrounding Borderlands 4 and the franchise as a whole. For now, players can take advantage of the exceptional deal on Borderlands 3 while keeping an eye on future announcements about the next installment. One thing is clear in the gaming world: the conversation around pricing and fan expectations is far from over. What are your thoughts on this evolving situation?