The gaming industry in Africa is experiencing significant growth, with expanding markets, sophisticated operators, and increasing regulatory attention. However, the industry still faces challenges in comparison to leading global markets. One critical factor that can bridge this gap is the role of gaming associations, which provide collective representation and support for operators across the continent.
Gaming associations serve as a unified voice for the industry, addressing common challenges such as licensing, taxation, responsible gaming, and regulatory changes. These associations facilitate information sharing, stakeholder engagement, and capacity building, enabling businesses to navigate the complex landscape more effectively.
The Value of Collective Representation
Gift Tuadibofa, Executive Secretary of the Association of Nigeria Bookmakers, emphasizes that belonging to a gaming association is an ultimate business decision for operators in a highly regulated industry. Associations provide a platform for collective representation, allowing businesses to engage with regulatory bodies and other external stakeholders through a common voice.
Beyond representation, associations offer access to critical information and resources. Businesses outside these associations may face an information gap, as developments affecting the sector are often communicated and shared collectively among members. Additionally, associations play a vital role in training, stakeholder meetings, and capacity building around ethical and business practices.
Regulatory Challenges and Industry Collaboration
Kenya’s recent regulatory changes, including the Gambling Control Act of 2025, highlight the importance of collective representation. John Mutua, CEO of the Association of Gaming Operators Kenya, discussed the association’s involvement in the consultation process, which led to several issues being addressed by regulators.
In Nigeria, the Supreme Court’s 2024 judgment on the powers of the National Lottery Regulatory Commission has raised new questions for operators about licensing, fees, and geographical scope. Chima Onwuka, President of the Nigeria Licensed Lottery Operators Forum, noted that this situation is particularly challenging for smaller operators considering regional licences.
Ghana’s experience further underscores the need for regulatory evolution alongside the gaming industry. Dr. Kweku Ainuson, Executive Secretary of the Ghana Association of Sports Betting Operators, pointed to the changes that have occurred since the Gaming Act of 2006 was introduced. The law is currently under review, with a Gaming Bill and position paper submitted as part of the process.
The Future of Gaming Associations in Africa
As the gaming industry continues to grow in Africa, the role of associations will become increasingly important. These organizations provide a platform for collective engagement, helping operators navigate regulatory challenges and build the knowledge and capacity needed to operate effectively in a changing business environment.
The strategic advantage of belonging to a gaming association lies in its ability to provide collective representation, access to information, and capacity building. By working together, operators can address common industry concerns and drive the growth of the gaming sector across the continent.
