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In a groundbreaking development for mobile gaming, Xbox Cloud Gaming (beta) is set to debut in select internet-connected vehicles. This initiative allows passengers to stream and play games directly through the Xbox app, marking a significant leap in in-car entertainment.
Announcement and Details
On September 9, 2025, Microsoft revealed details about this new feature in a post on Xbox Wire. The service will be available in vehicles equipped with LG’s webOS Automotive Content Platform (ACP). To access Xbox Cloud Gaming, users will need an automotive data plan, a stable internet connection, and an active Game Pass Ultimate subscription. Additionally, a Bluetooth controller will be required for gameplay.
Chris Lee, the vice president of Xbox marketing, emphasized in the announcement that all services adhere to driving safety regulations, stating, “All services operate in compliance with driving safety regulations.” As a result, Xbox streaming is restricted to backseat passengers, ensuring that front-seat drivers are not distracted by gaming activities.
Innovative In-Car Experience
As demonstrated at the IAA Mobility show in Munich on September 8, 2025, the Xbox Cloud Gaming feature was showcased in the Kia EV3 model. The initiative aims to transform the vehicle’s infotainment system into a comprehensive entertainment hub, beyond just music and movies. Lee remarked, “Whether you’re jumping back into an old favorite or discovering something completely new, Xbox Cloud Gaming and LG Electronics transforms your vehicle’s infotainment system into more than just music and movies – it becomes a full entertainment hub.” This innovation promotes a more engaging experience during travel.
Partnership and Future Plans
LG Electronics has ambitious plans for its webOS-based ACP. According to Eunseok Hyun, vice president of LG’s vehicle solution division, the company aims to supply its ACP to 20 million vehicles worldwide by 2030, thereby leading the Software-Defined Vehicle (SDV) market. The rollout will begin with Kia’s new European models, including the upcoming Kia EV4, Kia EV5, and Kia New Sportage, further enhancing the scope of in-car streaming.
This partnership between Xbox and LG exemplifies the growing trend of integrating gaming into everyday experiences, providing players with unprecedented flexibility in how they enjoy their favorite games. The collaboration is a clear indication of Xbox’s commitment to expanding its reach beyond traditional platforms, allowing for gaming experiences that are more versatile than ever.
Conclusion
As the gaming landscape continues to evolve, the introduction of Xbox Cloud Gaming to vehicles represents a significant shift in how players interact with games. With this new service, Xbox is not only bringing gaming to the road but also redefining the concept of in-car entertainment.