Sanrio, the renowned creator of beloved characters like Hello Kitty, has announced its first original smartphone game under the Sanrio Games label. Kawaii Me Live! a rhythm-based title, is set to launch worldwide in 2027 and promises an engaging blend of music and fashion.
The game was officially revealed during the results presentation for the 2026 Sanrio Character Ranking event, marking a significant milestone for the company’s foray into interactive entertainment.
Gameplay and Customization Features
Kawaii Me Live! offers a unique experience where players can enjoy rhythm-based gameplay alongside their favorite Sanrio characters. The game features two distinct gameplay modes to cater to different preferences.
The Performance Mode is designed for casual players, providing a relaxed way to enjoy the music and character dance performances with simple controls. For those seeking a greater challenge, the Technical Mode offers more demanding rhythm gameplay with higher-difficulty songs.
In addition to the rhythm gameplay, players can customize character outfits and decorate performance stages, creating personalized live shows featuring their favorite Sanrio stars. This customization aspect adds a layer of creativity and personalization to the gaming experience.
Soundtrack and Beta Test Details
Ahead of the full release, Sanrio has revealed several tracks that will be included in the game’s soundtrack. These include the Game Remix version of KAWAII FESTIVAL originally featured in Sanrio Puroland’s Miracle Gift Parade, along with other popular songs like Welcome to this World of Dream and Manmaru Light.
Additional confirmed tracks include Kuromi’s Greedy GreedyPompompurin & Muffin’s Pompom Beat☆Meromero♡My Melody and Romantic Banana Parfait. These songs are sure to delight fans and enhance the
Before the game’s full release, Sanrio will hold a Japan-exclusive closed beta test to gather player feedback and refine the experience. Applications for the closed beta are available through the official Kawaii Me Live! website via a lottery system running from June 28 until July 7, 2026. Successful applicants will be able to participate in the beta test between July 15 and July 21, 2026.
Release and Platform Information
Kawaii Me Live! is scheduled to launch globally in 2027 as a free-to-play title for iOS and Android devices. The game will feature optional in-game purchases, with further release details expected to be announced at a later date.
Fans of Sanrio characters and rhythm games alike are eagerly anticipating the release of Kawaii Me Live! which promises to bring a fresh and exciting experience to mobile gaming.
